The #13 edition of 8percent.

Your weekly growth and product upskill, in 8 minutes.

Here’s what we have for you this week.

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Growth

🛠 Tools: The fastest emails & endless pictures.

📚  Resources: Secret Google UX Playbooks.

💡 Tip of the Week: Adapt your B2B content strategy.

Product

🛠 Tools: Create AI apps and learn from any YouTube video in 60 sec.

📚  Resources: Localization, challenges, and solutions in 2024.

💡 Tip of the Week: Airbnb, winter is coming.

Growth.

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🛠 Tools 👇

Superhuman → The most advanced email client designed to enhance productivity.

It offers lightning-fast performance, intuitive shortcuts, and robust organization tools, all tailored to meet the needs of professionals and busy individuals.

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Video Summarizer AI → Does exactly what it says it does.

There are so many cool Custom GPTs, this one is super useful if you’re watching a lot of long-form educational videos on YouTube.

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📚 Ressources

Some years ago, secret UX playbooks were leaked by a Google employee.

They contain loads of UX ‘best-in-class’ examples. Gold.

Here’s a full list

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💡 Tip of the Week

According to Pierre Herubel, you should:

Adapt your Content Strategy to your Growth Motion:

1. Product-led Growth (PLG) → Drive users acquisition
2. Sales-led Growth (SLG) → Facilitate the sales cycle

It impacts every aspect of your content strategy:

- The core FOCUS of the strategy → conversion or enablement
- The main source of FEEDBACK → Sales calls or the product
- The TYPES of content → e.g. webinars or product demos
- With WHO content collaborates most → Sales or PMMs

So your growth motion should be 100% clear for the content team.

"Hello content marketer, you are hired to support our product-led growth strategy, please build an adequate plan".

[…]

Take a look at the post!

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Product.

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🛠 Tools 👇

Scade → Turn your ideas into real AI apps. No-code : as easy as Zapier. (Free plan)

• Easy to use: A no-code canvas to build a prototype quickly.

• A catalog: Over 1,500 AI models for your business needs: text, data, graphics, video, voice, animation, etc.

• Quick and simple: Forget tech troubles. Deploy AI solutions without building and maintaining an infrastructure.
  Publishing your own standalone AI app will be available soon.

For instance, you could prototype a virtual AI editorial office to automate content creation processes: generate articles, videos, and social media posts based on trending topics or specific inputs.

Here is what we’ve done in 10 minutes from login to first render :

• Generate an image based on a prompt ;

• Swap the person's face by adding a picture ;

• Generate a quick video ;

The main factor for a good AI flow remains the perfect prompt!
You can check this content from our #12 edition: Generative AI in a Nutshell - how to survive and thrive in the age of AI.

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Summarize → Instant YouTube video summaries by AI. (Free)

Learn fast: extract the most essential information from a video in a minute.

• Bright summaries: get the main points.

• Min map: get a mind map.

• Q&A feature: get 8-10 crucial Q&As per video for fast understanding.

• Easy to use: paste the Youtube link, press submit, and voilà!

• Powerful: based on GPT (free plan) or Claude2 (pro plan).

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📚 Ressources

In 2024, AI and localization are evolving quickly.

Let’s have a look at the latest evolutions :

• Speech-to-speech technology: Advances in speech recognition are revolutionizing international communication and customer service.
  👉 Like AssemblyAI

• Cloud-based translation tools: The move to cloud-based systems offers efficient translation management but raises security concerns.
  👉 Like Google Translate API

• AI machine translation: AI is now powering video dubbing tools, changing how multimedia content is localized.
  👉 Like Rask

• Multilingual content on platforms: Features like YouTube's multilingual tracks have significantly increased content watch time.

The localization is now shifting from a cost to a strategic investment.

Traditional product localization faces challenges.

Usually, startups and scale-ups refine their app copy in one or two languages with the help of native speakers. Translators usually work alone without understanding the full picture. This can cause mistakes and inconsistencies.

Multilingual Synthesis

By analyzing all the information, including the context and the pre-existing languages, models like ChatGPT can produce accurate and contextually appropriate translations.

With an advanced work on prompt, it can also manage a consistant tone of voice.

Pros and cons

Is it perfect in any case?

Of course not.
ChatGPT and other pre-trained agents work well if the model has enough training data. So it’s reall good with english, spanish, german, french…. but perhaps not so well for all the languages.

Can AI replace Human Translators?

AI is perfect for improving and assisting the whole process. By automating the translation of the less visible 80% of your product content (error messages, tooltips…), AI allows human translators to concentrate on more complex tasks.

So, let’s check two services

👉 Lokalise: the all-in-one soluton.

• rely on both AI and humans ;

• perfect for medium-big websites, Apps…;

• collaboration tools for team-based project management ;

• plugins for design tools like Adobe XD, Figma…;

• developer-friendly features with a powerful API, CLI, mobile SDKs…;

👉 WeGlot: the easy-to-use solution.

• rely on both AI and humans ;

• perfect for small-medium websites and e-commerce websites;

• quick setup;

• more limited features;

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💡 Tip of the Week

Since 2021, Airbnb has had Hiroki Asai and Jony Ive, key Apple executives during the Steve Jobs era, on the design team.

They just gave Airbnb’s app a big makeover.
Let's dive into what's new and why it matters.

1. Smart Solutions: how great designs can create simple solutions to major pain points.

Designing for trust

For guests, sometimes arriving at a property was full of (bad) surprises.
The solution: a new category, “Guest Favorites”.

✅ Results-driven design: More trust, more bookings, less time for customer services, more revenues for Airbnb.

Designing for ease of use

For hosts the listing managment was way to complicated.
The pain point was solved with a simple but effective solution: a better information architecture and a better search and filter feature.

✅ Results-driven design: Better listings, more bookings, more revenues for Airbnb.

2. A fresh look: The end of flat design?

“By the way, the design is a whole new aesthetic. I’d like to make the announcement that I think flat design is over or ending.”

The Airbnb app prioritizes simplicity and user convenience, featuring intuitive navigation. Their brand’s colors are only used strategically.

3. Help from AI :

Since their launch, Airbnb is all about pictures.

But they found that only 10% of people used the photo tour feature.

Their solution was very interesting: using AI to sort pictures and make listings look better with just one click (reducing the work needed from the host).

Airbnb's uses also the Labor Illusion concept. This psychological principle suggests that people appreciate things more when they can observe the effort put into them. So Airbnb demonstrates the AI's efforts by incorporating animations.

👉 Here is Brian Chesky himself, presenting the new features

👉 Here is the full article.

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We’ll see you next week.