The #12 edition of 8percent.
Your weekly growth and product upskill, in 8 minutes.
Here’s what we have for you this week.
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Growth
🛠 Tools: Webinars done right and how to quickly grow on social media.
📚 Resources: How to start a startup.
💡 Tip of the Week: Follow clever people.
Product
🛠 Tools: The best-in-class designs and a handy personal assistant.
📚 Resources: Your product's must-have document.
💡 Tip of the Week: You’ve got Einstein in your basement.
Growth.
🛠 Tools 👇
Livestorm → One of the best webinar hosting platforms (free plan & premium).
Ease of Use: Organize engaging meetings and webinars in just 3 minutes, highlighting the simplicity of the platform.
No Credit Card Required: Users can try Livestorm for free without the need to provide credit card information.
No Software Installation: The platform does not require any software to be installed, making it accessible from any device with internet access.
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MagicReply → A.I-assisted comments on LinkedIn & X-Twitter (free plan & premium).
Commenting works. But it takes time.
No more.
📚 Ressources
9 years ago, YC pioneers (Paul Graham, Sam Altman, Brian Chesky, Alex Schultz, etc.) did a series of 20 lectures at Standford.
Rarely seen so much great advice in one series of videos.
How to operate, how to talk to users, growth, doing things that don’t scale, and much more.
💡 Tip of the Week
Always check who’s better than you, and steal from them.
That’s why we love to check Elena’s articles, and you should do the same.
This gem on go-to tactics for example:
Do Profiling in Onboarding (for increased activation & engagement)
Implement Reverse Trials in Freemium (for increased conversion rates)
Focus on Monetization Awareness (for increased conversion rates)
Improve Load Times (to grow everything faster)
Product.
🛠 Tools 👇
Saasui → Learn from the best in class designs (free).
A collection of screenshots and patterns from SaaS products like Intercom, Freshworks, FreshBooks, Zendesk, Mailchimp, etc.
Get inspired!
MemoAI → Unlock the power of AI for your curation (free plan).
Instead of keeping all these tabs and notes or trying to organize them in a Notion Database, you can now use this AI to organize, analyze, and use your digital knowledge.
The main features
Collect articles, links, screenshots, and videos;
Chat with MemoAI like with chat GPT to generate insights from your personalized knowledge base;
The AI-driven recaps help you revisit key concepts and ideas, offering new perspectives and connections;
Coming soon: a Chrome extension to collect content.
📚 Ressources
Let’s talk about PRD, baby!
What is a product requirements document?
The PRD (Product Requirements Document) is the heart of your product.
It’s a living document for any designer, developer, or stakeholder to understand the purpose of the product.
What PRD is not?
It’s not a document to communicate with users or external stakeholders.
It’s not a product proposal.
It’s not a design document.
So what is it?
It defines the product's features, functionality, and purpose, making the final product meet both user needs and business goals.
It’s a structured document with two main sections :
Problem alignment: we identify the problem.
Solution alignment: we explain the solution.
Problem alignment
Feature Opportunity: the specific problems it aims to solve.
What does it do? / What purpose does it serve? / How does that improve customers' lives? ….Target Audience: What is the specific audience you’re serving?
Customer Insights: What are the insights from your user research?
Competitive Insights: How have best-in-class companies implemented this feature?
Goals & Success: which metrics do you want to impact, and which ones you don’t care about or don’t want to impact? It helps your team to make trade-off decisions.
Solution alignment
Implementation Details: What are the key functionalities you need to implement?
Launch Plan: What are the launch phases for this feature?
Press Release & Release Plan: This is for marketing. So it’s all the stuff you’ve just described, but in a way, everybody can understand the product and the value proposition.
Investigative Metrics: What indicators would you like this feature to measure?
Resources
To help you with that 3 (free) resources
A good PRD template.
Product Hunt's PRD to learn from the best.
A collection of real PRD from actual companies.
1. A Product Requirement Document template.
👉 Notion template (free).
2. Product Hunt’s PRD
👉 Google Doc (free).
3. A collection of real PRD from actual companies
👉 Reforge database (free).
💡 Tip of the Week
Want to be able to speak about generative AI and, finally, really understand what it is?
Grab a coffee and watch this video by Henrik Kniberg.
Discover the essentials, understand the risks and limitations, and even more complex topics such as autonomous agents, prompt engineering, AI-driven product creation, the birth of ChatGPT, various model types, and insights on the human vs. machine perspective.
We’ll see you next week.