We heard you!
The 8percent team is happy to announce a brand new format, thanks to the feedback we’ve got from last month’s Typeform.
Your favorite newsletter is now themed.
This means that we will be focusing on one topic.
Tips, tools, and actionable resources instead of generic content.
Here’s what we have for you.
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Monthly theme: User Interviews
🛠 Tools: AI-powered Insights Hubs and UX Research Tools Heaven.
📚 Resources: The Ultimate User Interview Checklist & Guide.
💡 Tip of the week: Hubspot x Hotjar.
🛠 Tools 👇
Divinate → From user feedback to insights in no time, using AI (from $25/mo)
Say goodbye to hours of manual transcription
Instant access to the insights that matter
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Syncly → Reveals hidden negative signals (7 days free trial)
Centralize all your feedback: integrate tools like Intercom, Zendesk, Hubspot, Typeform, Discord, and everything that works with Zapier.
Get real-time insights
Easy-to-use reports and dashboards
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The Ultimate Map of UX Research Tools (free)
📚 Resources
The Ultimate User Interview Checklist (free spreadsheet)
⚠️ You should use this spreadsheet hand in hand with this guide. ⚠️
📌 Spreadsheet Tabs
Start
Interview questions
Screener Survey Tutorial
Moderator Guide
Testing Tag Manager
Note take template
Analysis Spreadsheet
Again, if that’s your first rodeo, you might want to use this guide alongside the spreadsheet.
📌 Guide Key Takeaways
Understand the differences between generative, contextual, and continuous interviews, and how each type serves unique purposes in UX research.
Writing an effective interview guide with open-ended questions encourages rich, qualitative responses.
How to create a comfortable environment for participants to share openly.
Capturing insights.
🛠 Hey let’s see in the tools above, Divinate an help you with that !Why you should ombine interviews with other methods.
And it’s not a one-time activity but part of an ongoing effort to stay connected with users' evolving needs and preferences.
💡 Tip of the Week
Hubspot x Hotjar.
Do you see in your CRM the journey each prospect takes on your website?
Thanks to Romain Bellet, now you know how to do it.
We’ll see you next week.