Here’s what we have for you this week.
-
Growth
💻 Tools: Emails and Meetings Enhancement.
🧠 Persuasion: The framing effect.
📰 Article: Learn how to say NO.
🤖 Automation: Never Miss a Meeting.
Product
💻 Tools: Sorcery for video editing.
🧠 Persuasion: The power of conformity.
📰 Article: How to use the PMF Test.
💰 My 2 cents: Lose sight of your customer’s needs?
Growth.
Tools 👇
Superhuman → The fastest email experience ever made. (paid)
The best email tool in the market, for real.
Categorization, keyboard shortcuts, etc. Cut down your email time drastically.
-
TLDV → Record meetings and get notes from them. (free)
Recording, chapterized notes, etc.
All you need for meetings to go back to, or absentees.
Persuasion Technique 👇
Presentation is everything.
The Framing Effect: We draw different conclusions about a product or deal depending on how it is presented. 🧠
Example: In the image down below, which product seems more appealing?
Article 👇
I’m stepping into product growth here, but a good strategy might be saying “no”.
Product Strategy Means Saying NO.
The Essence of Saying 'No': Successful product building requires the ability to say 'no' to numerous ideas, even if they seem good. It's not about adding many loosely related features but about delivering a cohesive product with well-defined parameters.
The Lure of Saying 'Yes': As a product gains traction, there will be a flood of feature suggestions from various sources. Despite the appeal of these ideas, it's crucial to resist adding them indiscriminately.
Common Arguments for Adding Features:
Data Justification: Sometimes, data can misleadingly suggest a feature is beneficial, but it might not fit the product's core purpose.
Ease of Implementation: The simplicity of adding a feature doesn't justify its inclusion.
Customer Retention: Adding features to appease a single customer can lead to a product that's too customized and not broadly useful.
Making Features Optional: This can lead to a cluttered interface and dilute the product's focus.
Anecdotal Evidence: Decisions based on limited personal experiences can lead to misguided features.
Idle Development Resources: Using idle team time to add features can result in rushed and poorly thought-out additions.
Cultural Expectations: Allowing engineers to add whatever they want can lead to a disjointed product.
Large User Demand: Even if many users request a feature, it doesn't mean it aligns with the product's core value.
Competitive Features: Just because competitors have a feature doesn't mean it's right for your product.
Fear of Missing Out: Avoid adding features just because someone else might build them.
Executive Influence: Features shouldn't be added just because a higher-up wants them.
Hope for a Silver Bullet: Avoid the trap of thinking that anyone untested feature could be transformative.
The Importance of 'No': The challenge in product strategy isn't just avoiding bad ideas but also having the courage to reject good ideas that don't align with the product's vision. This requires making tough decisions about what aligns with the core objectives of the product.
Here is the article, read it!
Automation 👇
Did someone miss a meeting?
Connect your TLDV to your Slack (or Teams).
Then you can either share the notes, recording, or transcript.
Product.
Tool 👇
Descript → It’s sorcery for video editing, pure and simple. (free version)
The feature that made this tool famous is simple and powerful: you can edit your video by editing your text. Descript transcribes your video; you make changes in the text, and voilà! You have a new editing.
But Descript offers way more features now :
Remove background noise and enhance audio quality in a click.
Purge recordings of "um" and "uh" and "you know".
Realistic clone of your voice: record new words by simply typing them in.
You weren’t looking at the camera? No problem: the new eye contact feature corrects it automatically.
You can use descript to edit podcasts too ⚡️.
Persuasion Technique👇
QWERTY still rules the keyboard world, even with slicker layouts out there.
Yes, alternatives exist, like the Colemak layout.
Only 17 changes from the original QWERTY keyboard, designed to reduce finger movement and increase typing speed...
But who has ever seen one?
That’s the principle of conformity: people prefer familiar design patterns because they facilitate their experience.
For product design that is translated by :
Jakob’s Law - “Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” 🧠
Article 👇
Again, this week, with Sean Ellis (let’s see in our #6 edition) and his PMF test.
PMF, or Product Market Fit, means being in a good market with a product that can satisfy that market.
The test involves a simple survey with one main question.
How would you feel if you could no longer use [product]?
Very disappointed
Somewhat disappointed
Not disappointed
I no longer use this product
Define the target group for the Survey :
Ellis suggests surveying customers who have experienced the core of the product, used it at least twice, and recently (within the past two weeks).The results :
You need 40% of "very disappointed" people.
It’s based on Ellis's analysis of hundreds of startups, revealing that those with at least 40% of customers highly disappointed without the product tend to build high-growth business models.
Use the PMF Tool.
My 2 cents 👇
All product professions are evolving quickly. We've seen the arrival of the Growth Product Manager, and now we're talking about the AI Product Manager.
In our #2 Edition, we even discuss the end of PM.
Next week, we will dig into a long (but exciting) article about AI Product Manager, but let’s begin with a small definition.
AI Product Management is the practice of product management tailored to support the incorporation of the unique behavior of AI technologies into products in order to solve customer problems.
Because yep AI is the most exciting and promising (and also freaking) thing but the core of Product is to solve customer problems.
So yes, make friends with AI, learn how to use it, and imagine new features and ways of solving problems, but don’t lose sight of the end game.
And don’t forget, Is AI always your best friend?
We’ll see you next week.