Here’s what we have for you this week.
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Growth
🛠 Tools: Create step-by-step guides easily, and a nice prospection software.
📚 Resources: Web 3.0 is important, understand why.
💡 Tip of the Week: Disconnect from work.
Product
🛠 Tools: Turn existing customer feedback into actionable insights.
📚 Resources: Lists of high-value contacts and companies to take your product to the next level.
💡 Tip of the Week: The secrets behind engaging onboarding from 20+ top tech companies.
Growth.
🛠 Tools 👇
Glitter → Turn any process into a step-by-step guide by speaking out loud while doing the steps.
Want to show anyone how to do anything without having to do it again?
This is for you.
Similar to Scribe, which we talked about in our first edition.
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Hunter → Find email addresses and/or verify them.
There are a lot of great email prospection tools out there, as well as shitty ones.
This baby is worth a thorough look.
📚 Resources
The Bitcoin Standard → The decentralized alternative to central banking.
Decentralized currencies aren’t as new as you think, at least the concept of it.
Even if you’re not working in this industry, you should understand what it stands for, and why it is something that everyone should know about.
This is the perfect book to take that first step.
💡 Tip of the Week
Disconnect.
Alright. For once, let me be cheesy as ****.
Just got back from 3 weeks in Canada, mostly in the woods.
Barely any internet connection.
Books, nothing business-related, thoughts, and f*cking calm.
That helps tremendously when you’re back, really.
Never forget to allow yourself to do that.
Product.
🛠 Tools 👇
Feedback Navigator→ Turn existing customer feedback into actionable insights with AI.
Key points
Aggregate data from platforms like Trustpilot, Yelp, Airbnb, Google Maps, and anything connected with Zapier or by API.
Categorize feedback.
Analyze sentiment.
📚 Resources
Famous lists → Lists of high-value contacts and companies curated by the folk’s community.
Top VC firms, Angel Investors, Climate VCs, Family Offices…
Influential startup founders, startup Advisors…
CMO, Chief of Staff…
💡 Tip of the Week
Let’s talk about onboarding with the best in class.
The secrets behind engaging onboarding from 20+ top tech companies.
“The biggest mistake companies make is stopping activation efforts too soon, often at the setup moment. Ensure you measure activation through the first habit loop creation, meaning the aha! moment has been repeated several times at the desired frequency of engagement. Only then can you be productive in your engagement & monetization strategies.”
Elena Verna, Head of Growth at Dropbox
The common mistakes :
Onboarding ends too early (examples: Notion or Spotify)
Onboarding starts too late (example: Voiso)
Prompting users to pay without experiencing value (example: Motion)
Showing users irrelevant tooltips (example: Toggl)
Key Takeaways:
First Impressions Matter: Onboarding can increase user retention by 7.2%, making those initial moments crucial (according to a study from ProfitWell).
Progressive Disclosure: Gradually introducing features prevents overwhelming new users. Duolingo excels at this by slowly introducing its features to create a sense of accomplishment and mastery.
Customization and Personalization: Tailoring the onboarding experience to individual users' needs increases engagement, like Airtable, which automatically recommends project templates that fit your needs. This has been reported to result in a +15% lift in the Onboarding completion rate (Source).
Use the Endowment effect, a phenomenon where people are more inclined to retain something they already own. That’s why products like Calendly allow you to claim your personal URL during onboarding.
Interactive and Contextual Tips: Providing guidance exactly when users need it enhances their experience. Slack uses contextual tooltips to help users understand its functionalities without feeling bombarded.
The full article is here.
We’ll see you next week.