Here’s what we have for you this week.
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Growth
💻 Tools: Automated tutorials and Collaborative feedback.
🧠 Persuasion: Get accurate answers to any questions, all the time.
📰 Article: Growth Loops, your go-to article to achieve them.
🤖 Automation: The simplest way to increase engagement on LinkedIn.
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Product
💻 Tools: AI-generated heatmaps that actually work.
🧠 Persuasion: Improve your pricing with the Anchoring bias.
📰 Article: How to level up your pricing strategies.
💰 My 2 cents: Be yourself, unless you suck.
Growth.
Tools 👇
Scribe → Turn anything into a step-by-step guide, instantly. (free)
Onboarding new hires, assisting clients, or any tutorials that you have to make, this is the tool we wouldn’t miss out on.
Let’s say I want to show someone how to create a new campaign in LinkedIn Ads, or where to look for data in a CRM. Then I just click on the extension, do the action, and voila, done.
Anyone with the link to this Scribe will now see a step-by-step guide of this action with screenshots, links, etc.
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Markup → Collaborative feedback on anything. (free)
The same way you can put comments on a Google Doc, but for everything else, as a team.
Persuasion Technique 👇
Aurelia and I both have 2 Reddit accounts, 2 Quora accounts, 2 Twitter accounts, etc.
Why?
Cunningham’s Law - “Preach the false to know the truth.” 🧠
Article 👇
We always refer to this one when it comes to Growth Loops:
“Growth Loops: Transcending AARRR Frameworks
Introduction: The article discusses the evolution of growth strategies from traditional funnels to growth loops. The AARRR funnel framework, which has been the dominant guiding framework for metrics, goal setting, and strategic growth, is no longer the best representation of how the fastest-growing products grow. Instead, the focus should be on growth loops.
The Most Important Question: The article emphasizes the importance of understanding how a product grows. Many teams within companies have different or incomplete understandings of this, leading to misaligned priorities and strategies.
Limitations of Growth Funnels:
Strategic Silos: Funnels often lead to separate strategies for product development and acquisition, which can result in distribution failures.
Functional Silos: Companies often structure teams based on layers of the funnel, leading to teams optimizing at the expense of each other.
One Directional Operation: Funnels operate in one direction without considering how to reinvest outputs for sustained growth.
Introduction to Growth Loops: Growth loops are closed systems where the outputs can be reinvested into the inputs, leading to sustainable and compounding growth. The article provides an example of Pinterest's growth loop, which involves users signing up, activating on the product, saving or repinning content, and then distributing that content to search engines, leading to more sign-ups.
Advantages of Growth Loops:
Sustainable Compounding Growth: Growth loops focus on how one cohort of users can lead to another, resulting in a compounding effect.
Defensibility: Growth loops combine product, channel, and monetization strategies, making them harder for competitors to replicate.
Implementation: Understanding growth loops is the first step. They need to be translated into quantitative growth models to effectively communicate, prioritize, and set goals.”
The article is written by Brian Balfour, Casey Winters, Kevin Kwok, and Andrew Chen. It is the third post in a four-post series. This is the link.
Automation 👇
More engagement on LinkedIn? The first 30 minutes are crucial.
Notion to Slack makes it easy.
As soon as you move your card to “published” in Notion, your post will be posted in your desired Slack channel, so that your team can go ahead and engage with the post, making it more distributed in people’s feeds, but also more authoritative as the post already has some likes and comments.
If you don’t use Slack or Notion. Go to Zapier, they’ll provide other options.
Product.
Tool 👇
Attention Insight → AI-generated attention analytics. (free trial)
Have you ever wondered how your audience would perceive your product interface before you launch? This tool sees through the audience's eyes without any audience…
Quick Feedback: get insights in less than a minute.
High Accuracy: 80-90% accuracy from what we’ve seen so far, they promise more.
Cases: perfect for landing pages, ads, mobile apps, etc.
Integration with Popular Design Tools: you can use it with Adobe XD, Photoshop, Figma, etc.
Adjust your designs from data-backed insights.
You can also use it on any website, even your competitors. 😉
Persuasion Technique 👇
Why does Mailchimp present the most expensive plan first and then the lower-priced options?
A significant price gap exists between the “Premium” and the “Standard” plans. The “Premium” plan is an “anchor,” guiding users to the “Standard” one.
Anchoring bias - “People rely heavily on the first piece of information they receive (the "anchor") when making decisions” 🧠
Article 👇
This Anchoring bias is one of the key elements of a good pricing strategy and its presentation on your site.
“Learn to increase your revenue from pricing case studies.
Introduction: This article shows the importance of understanding and leveraging behavioral psychology in pricing strategies. In more practical terms, this is about designing pricing tables that influence people's decisions using behavioral psychology, decision science, cognitive biases, and nudges. And he gives some significant case studies!
The Most Important Question: How products or services can increase revenue via pricing strategies?
Why shouldn’t you use a linear pricing presentation?
1. Pricing simulation: The author presents a simulation where users are asked to choose between three packages and share results: 70-80% of users prefer the 2nd package.
2. Why?
Package 1 is the anchor: it makes Package 2 look profitable.
Package 2: “
59$39$” is another anchor (it offers an incentive).“ONLY FIRST 20” creates scarcity (it creates FOMO).
Package 3: “99$” makes Package 2 look even more profitable.
This pricing table uses the anchoring bias, the flaming effect, incentives, Scarcity, FOMO, and confirmation bias!3. Comparison with a linear approach: Annual Recurring Revenue (ARR) with behavioral pricing increase by 26%.
Implementation: In the competitive world of SaaS and digital products, simply having a great product isn't enough. How you present and price your product can significantly influence customer decisions. Remember, it's not just about the price; it's about the perception.
Denizcan Sanlav ran this survey, this is the link to it.
My 2 cents 👇
Being agile, customer-centric, and innovative in decision-making.
As a Product Manager, Head of Product, Product Lead, and CPO..(pick one), sometimes you have to make bold moves.
Two examples :
About Slack success: Andrew Wilkinson, one of Slack’s designers, explained that while most enterprise software looks like a “cheap 70’s prom suit”, Slack decides to stand out and grab attention. They designed their product to look like a “confetti cannon had gone off.” This bold choice was aesthetic but also user-friendly.
This is a perfect example of how sometimes going against norms can lead to success.
About one of Intercom's most used features: Instead of focusing on more "serious" features, they decided to prioritize the addition of emojis. It might seem trivial, especially for a B2B tool, but it quickly became one of the most used features on Intercom. Why is that? Because it helps businesses to communicate in a more relatable and human way with their customers.
This is a perfect example of how understanding user behavior and needs can lead to overall success.
We’ll see you next week.